What is ITV Primal Screen

Why did we do it?
How does it link to Fusion?

Primal Need

The human need to bond, why we require it and the special place it holds in digital age.

ITV Primal Screen

How TV & ITV are best placed for bonding.

Primal Connection

What does this mean for brands?

Methodology

Find out more about how we conducted this research.

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