What is ITV Primal Screen

The constant need to discover and to innovate means our world is more connected than ever before: we can communicate with anyone, anywhere, at any time...all at the click of a button. So, why is it we’re hearing more and more about a population that feels increasingly isolated?

This story is about connections. It’s about a primal, human need to connect, and how television can bond us together better than anything else. And - of course! - it’s about why ITV is the best place for your brands to bond and connect with consumers.

Following the successful launch of ITV Fusion last year, we wanted to spend more time exploring the model E=BC2 (e=commercial energy, B=brand and c= content and consumer) so we could prove that commercial Energy is future proofed. http://www.itvmedia.co.uk/fusion

ITV Primal Screen is the next stage on our Fusion journey. It explores the power of the content/consumer relationship. It’s based on a massive research project conducted by Flamingo and Tapestry on behalf of ITV, covering in-home qualitative interviews, a quantitative panel of 3000 viewers, a semiotics analysis of our channel, programming and brands, and if all that wasn’t enough, we’ve enlisted a panel of cultural experts to help us make sense of it all.

We explore...

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